Big Grams Identity
Logo design and application
The concept was to combine both Big Boi and Phantagrams identies into one symbol since there music is literally a merger of both sounds. The end result was to make an Esher like design that contained both a ‘B’ and a ‘G’.
The emblem was placed on many forms of swag that was sold in pop up venues, online stores and at concerts.
The logo quickly recieved positive feedback on Instagram and was displayed on the cap during high profile tv show Late Night with Jimmy Fallon.
Art Direction: Paul Piszko & Lucas Alvarez
Photography: Paul Piszko & Lucas Alvarez
Design: Lucas Alvarez
Application: Epic Records Studio