Audit Micro has been well known in the medical field for supplying high-quality material for clinical laboratories; however, there packaging didn’t reflect the same kind of prestige. They wanted to make a significant step in building there brand experience and there packaging is there first true touch-point.
The utilitarian design was a purposeful direction to reflect the nature of the business. The minimal, clean design mimics the quality of the product inside and creates a more refined experience. The details of the box are what elevate the design. Aqueous coating on outside offers a soft touch, and the custom red/purple gradient foil stamp makes a unique visual out of there bright colors.
Art Direction: Lucas Alvarez
Design: Lucas Alvarez