Brand Identity Evolution
Cousins was founded in 1958 by Tom Cousins. The company literally helped grow Atlanta leading development in some of the cities most iconic buildings including the tallest tower in the South East, Bank of America Plaza.
Using beautiful photography, complimented with dynamic layouts, allowed the buildings to remain the hero of the brand, while keeping the information interesting.
The branding remains consistent by maintaining the usage of the ‘building block’ bars, which create unique, modern layouts to mimic there Class-A office spaces.
Art Direction: Lucas Alvarez
Photography: Cousins Properties
Design: Lucas Alvarez