Rule 18 A Bobby Jones Brand
Logo design and application
The contemporary design is a shield that symbolically stands for the principles Bobby Jones practiced on and off the course; Integrity, Responsibility and Respect.
Rule 18 launched Spring 2017. The label is featured in stores such as Nordstrom and Saks Fifth Avenue with multiples lines ranching from Polo Shirts, Sport Shirts, pants and shorts.
Art Direction: Enrique Ramirez & Lucas Alvarez
Photography: Bobby Jones Group
Design: Lucas Alvarez